And if you’ve been ticking off the days to the holidays on your calendar, then you know what that means: It’s soon going that time of year for a sale. To many shoppers, “Black Friday deals at Bath & Body Works” is a signal to stock up on scents. In recent months of late 2025 and into 2026, Bath & Body Works is employing what insiders say is its most aggressive sale strategy yet, so this just might be the savviest time to stock up on candles, lotions, gift sets and home fragrances before prices rise again.
This year the sale isn’t just your usual “highlights here and there.” It’s huge — including everything from three-wick candles to lotions, Wallflower refills, hand soaps, gift sets and more — massively marked down. Standout offers include body mists, lotions and creams in full sizes marked down to $4.95; three-wick candles for around $12.95–13 (versus $25–$30 regular); sometimes Wallflower fragrance refills go as low as $2.95–3.
A “Buy 3, Get 4 Free” deal is one of the flashier promotions. Meaning: buy three items (say, a candle, a body mist, something in that home-care range) and receive four bonus items for free. A bundle deal like that, can cut the effective price per item substantially. For candle lovers, that means you can get a three-wick candle for only a smidge more than what you’d spend on coffee.
The deals are wide-ranging: seasonal scent favorites (like winter-holiday fragrances, cozy woods, sweet bakery-style), everyday must-haves (lotions, soaps), home-fragrance items (candles, diffusers, Wallflowers) and gift sets to streamline holiday shopping. Some of these packages — particularly fragrance gift sets — end up being a tremendous value compared to purchasing the items separately.
Timing and strategy matter because discounts are big and stock moves fast. Many of the best offers disappear as soon as the sale begins — usually around Thanksgiving or early in Black Friday weekend. Flash-sale products (such as some limited-edition scents or gift sets) also often sell out quickly. Shopping early — or going online — can be the difference between snagging your favorite holiday scents and facing empty shelves.
For brand fans, this is not just about saving — it’s also about value. Bulk-buying during Black Friday now can stave off a months-long shortage of scented candles, lotions and soaps at a fraction of the cost you’d typically pay. It’s an opportunity to treat yourself or pick up gifts for family and friends before holiday rush prices set in.
That being said, it is smart to have a strategy when you jump on these deals. And because lots of products are on sale for deep discounts, it’s easy to wind up buying more than you’re likely to use — especially if seasonal scents or gift-set bundles catch your eye. Make a list for best results: items you’ll actually use a lot; gifts you know your friends and family will enjoy; or staples that you’re sure to grab all winter and beyond.
All in all, thanks to Bath and Body Works’ robust selection of candles, body oils and lotions, not to mention seasonally scented hand soaps, “Black Friday deals at Bath and Body Works” is no marketing gimmick — it’s one of the most anticipated annual sale events around for anyone into those sorts of home fragrance products (not that we need to tell you). If you shop with little thought, you can emerge feeling like you’ve wasted money on low-value trinkets and glued-together junk.But if you focus your shopping, the money can stretch far to provide more value than feels reasonable: Cozy candles, comforting lotions, fragrant soaps — all at once — without breaking the bank.
